How Online Reputation Management Can Help You Enhance Your Business

The competition in every business segment is getting more rigorous by the day, making it extremely important for organization to have a credible brand image. This is where the web can be a boon as well as a curse. On one hand, the internet offers numerous low-cost options for you to reach your target audience and create a positive brand image; on the other, being an open-for-all platform, anyone can post anything about your organization, regardless of the accuracy of the information. 

Defaming comments, negative reviews, and other such concerns always pose a serious threat to organizations, and this is where online reputation management (ORM) comes into the picture. 

What is ORM?

A set of numerous mythologies for improving the brand image of a business, online reputation management helps organizations get rid of any misinformation published about them online. The process begins with a team of ORM experts finding negative reviews/misinformation published about your organization in the virtual arena, and then contact the publishers to get the information removed. In some cases, the experts have to contact the reviewers in order to meet the objective.

The exercise not only helps restore the credibility of your brand but also lets you discover the areas of improvement of your business. But even that’s not all!

What else to expect?

Online reputation management can not only restore the faith of your target customers, but can also play a key role in establishing a positive brand image for your organization. The companies offering online brand reputation management services use various methodologies to create awareness about your organization and its solutions. These methodologies include website optimization, creation and optimization of micro sites, creating product reviews, etc.

So, by procuring the services of a competent online reputation management company, you can definitely expect more than restoring the lost credibility of your organization.

How to get started?

The first step towards leveraging ORM to your benefit is finding a competent provider. While brand reputation management service is offered by a large number of online marketing companies, not all possess the same level of proficiency. Hence, when looking to procure ORM service, make sure you go with a reputed name in the digital services domain. Check the background, testimonials and clientele of the viable contenders to get a fair idea of the level of competence to expect.

Moreover, before signing any contract, make sure you are clear about all important aspects of the campaign, including the results to expect and their respective timelines.

The Best SEO Tools You Should Know About

If you are working on search engine optimization for your own business search engine optimization for or for a client’s website, you will need some best SEO tools. Free tools are the best alternative to use in place of paid SEO tools.

1. Open Site Explorer

Open Site Explorer one of the most popular backlink checking tools. Without an account, you are limited to running 3 reports per day. You can also check some additional information such as the link’s anchor text, Page Authority, and Domain Authority. Each report also includes summary information about the requested URL: its Page Authority, Domain Authority, number of linking root domains, and number of total links.

2. BuiltWith

BuiltWith provides information about the site’s server, frameworks, advertising, analytics, JavaScript libraries, and much, much more. You enter a website’s URL, and the tool essentially performs a technology X-ray.

3. Google PageSpeed

PageSpeed is a free online tool that tests a URL’s load performance. You enter a URL, and then, the tool presents a list of performance-based suggestions which are categorized into high, medium, and low priority items.

4. SpyOnWeb

SpyOnWeb identifies multiple sites that probably belong to the same owner. On the backend, the service clusters sites that share an IP address, Google AdSense ID, Google Analytics ID, Yahoo! Publisher Network ID, or Yandex.Direct ID. Then, when you query a website’s URL, the tool presents a list of sites that have been clustered together with that URL using the previously listed information.

5. Screaming Frog SEO Spider Tool

The Screaming Frog SEO Spider Tool is a free desktop application that allows you to crawl and analyze the pages on your website. The tool is free for the first 500 URI requests.

6. Xenu’s Link Sleuth

Xenu’s Link Sleuth is a free desktop application that checks for broken links on your website. The tool also displays page titles and meta descriptions, but its primary purpose in life is to quickly crawl a website and identify the status codes of the site’s links.

7. Google AdWords Keyword Tool

The AdWords Keyword Tool is one of the most popular free keyword tools available. The tool gives you three options for querying keywords: (1) input a list of keywords, (2) input a URL, which the tool scrapes to identify keywords, or (3) select from a predefined list of categories.

8. Google Webmaster Tools

Google is the most popular search engine in the world, and as a result, Google Webmaster Tools (GWT) is one of the most useful free SEO tools available because it gives you direct access to some of Google’s information about your site.

9. Google Analytics

Google Analytics is one of the most popular free analytics packages available. Once you create an account, you are asked to insert a few lines of JavaScript on your site. After that code is in place, you’ll be able to start monitoring your site’s traffic through the Google Analytics interface.

10. Copyscape

Copyscape is an online duplicate content detection tool that uses a free model. You simply enter a page’s URL, and the tool returns a list of pages that are duplicating the URL’s content. With a free account, the tool only displays the first ten results, and the tool only allows a certain number of monthly requests for any given site (this limit is irrespective of the IP submitting the request).

Reference link:http://www.webgnomes.org/blog/33-free-seo-tools/

What to Expect When Hiring a Professional SEO Services Company

Regardless of the rate at which technologies are progressing, there are always some limitations to every IT service, and obviously SEO is no exception. Widely scrutinized for the unethical means many companies resort to, ethical SEO is a completely different ball game. However, even if you select a company that uses only white hat techniques, it is important to keep your expectations realistic.

First of all, SEO is nothing supernatural and may take a fair while to start producing noticeable results. In fact, while there are many that claim “search engine optimization guaranteed”; it may take any SEO services company 3 to 4 months to deliver any notable increase in your website ranking; unless any black hat technique is used, which may eventually get your website blacklisted by Google and other search majors. Therefore, it is extremely important to ensure that the professional SEO services company you select doesn’t leverage any unethical methodologies.

Other important factors influencing the effectiveness of SEO:

-    Age of your website
-    Existing SEO strategy being followed
-    Quality and freshness of website content
-    Competition in your segment
-    Search volume of the targeted keywords
-    Quality of backlines
-    Scrips and programming used
-    Site loading time
-    Flash animations used

Now, if your website lacks on any of the above metrics, your SEO service provider will need access to your website to make the modifications required. Hence, it becomes all the more important to select a reliable professional SEO services company. Although you may opt to handle the administrative tasks by yourself, but it will defiantly mean more burden on you. So, rather than going the DIY way, look for a trusted provider with proven expertise in the search domain.

When signing up for SEO services, always start with a small set of targeted keywords to assess the competence of your provider. If the company is able to deliver sizeable results on the first set of keywords, you may get more keywords added to your SEO program. Here it is important for you to know that SEO companies often charge the optimization cost as per the competitiveness of the keywords. So, unless you are opting for a fixed payment plan, always clarify the optimization costs of the various keywords you target.

Whether you own a small retail business or a chain of multi-brand stores, leveraging SEO can certainly get you places, provided you choose a competent company. Therefore, always check the success stories of the professional SEO services company you select to do the job. Visit us www.resultfirst.com/ for more information.

Some of the Top Ranked SEO Companies for Online Business Success

WebMetro

Since 1995, WebMetro has delivered powerful integrated online marketing to help leading advertisers maximize ROI and profitably gain market share....

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Work Media

Work Media is a search engine marketing firm based in Nashville. We are heavy into content generation, both for our clients and ourselves. We have...

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OneIMS – Integrated Marketing Solutions

OneIMS will partner with you to create an image that will truly represent your company. After all, your brand identity defines who you are. By...

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Leverage Marketing Agency

Providing The Highest ROI through Excellence in People, Process, and Technology Leverage Marketing brings a team of talented Digital marketing...

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1st on the List

Since 1997, 1st On The List has provided hundreds of North American clients with highly effective Search Engine Optimization, Pay Per Click...

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Bonsai Media Group

Bonsai Media Group is a group of designers, developers and marketing ninjas. We stealthily navigate complex codes, Photoshop and search...

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Peak Positions

Work directly with the industry leading organic optimization, SEO consulting, and organic search engine Optimization Company since 1999. Peak...

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Web Talent Marketing

Web Talent is a full service internet marketing agency located in Lancaster, PA. We offer many internet marketing services including organic...

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Helix House

The Helix House Difference:You Want to Work With The Best: Helix House has been voted Arizona’s Best Search Engine Optimization and Social...

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e - Business Express

At e-Business Express, we specialize in eCommerce web services for small and medium sized businesses. We have provided ecommerce SEO, SEM, design,...

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Companies Listing Source: http://www.topseos.com/search-engine-marketing-companies/seo/?page=2

How Top Search Engine Placement Can Be Achieved

The results of many advanced studies on top search engine placement of a website have revealed some important facts. But first, let us have a look at how the potential visitors to your site reach there. So, how is anyone going to find out about your site? They will use the popular search engines such as Google, Yahoo or Bing. What they will type for searching is known as “keyword”. You need to get complete information on understanding these as they are critical to getting and maintaining your online presence. 

Understanding search engine placement

Before you think about getting your website placed at top search rankings, you need to decide about the most popular keywords through which you intend to get them to your website. The mistake that many people make is that they assume they know what people are looking for. The problem this creates is that although it is true that the keywords these people stuff into their web page is related to the website, the competition for the same is so high that it would not be possible for you to even contemplate getting top search engine positions.

For example, consider the two keywords – “top search engine placement” and “search engine ranking”. The latter would be faced with a lot of competition while the former would not be too popular when anyone would look to search. Thus, it is important that whatever few people are searching with this keyword land on your website. As it is important for you to get your business listed on the top search terms, you should create a page with an article on this keyword.

Managing keywords for getting good search engine placement

For getting top search engine placement, you should pay heed to the following rules in your SEO process:

•    Get a set of intended keywords to start off your campaign with

•    With keyword research, build a concept of keywords for each page

You should name your website according to the main keyword phrases that you have found. If the main keyword phrase for your website can be included in your domain name, it can go a long way in securing highest search engine placement. You need to go from the most general terms describing your business to the specific ones. For each of the specific terms, you need to create a page and perhaps, hope to make a page which is niche one for your business type and one that other organizations have not thought of yet. To know more about SEO Process click here!

Fundamentals About Search Engine Optimization

Key Tips & Best Practices for SEO

The process of Search Engine Optimization (SEO) has gained popularity in recent years as a means to reach target audiences through improved web site positioning in search engines. However, few have an understanding of the SEO methods employed in order to produce such results. The following tips are some basic best practices to consider in optimizing your site for improved search engine performance.

Read more about the key tips of SEO by click the link http://hswsolutions.com/documents/seo-tips.pdf

SEO’s Complete Guide to Advanced Search

1.    What is Advanced Search?

Advanced search enables increased accuracy of search results by using additional syntax to focus the search. One or more search criteria or operators can be combined in order to tailor the results more specifically towards your needs. These operators allow you to find what you're looking for quickly and accurately. For Search Engine Optimizer’s (SEO’s), advanced search operators are essential if you want to ‘peek under the hood’ by doing a much deeper and more accurate web searches.

2. Advanced Search Operators

The following 4 search operators are widely known on most search engines and can be used to adjust search results to your current needs:

1.[-keyword] excludes the keyword from the search results, e.g., [loans -student] shows results for all types of loans except students' ones
2.[+keyword] allows for a forced keyword inclusion (especially useful for including stopwords), e.g., [seo +for]
3.["key phrase"] shows search results for the exact phrase, e.g., ["seo company"]
4.[keyword1 OR keyword2] shows results for at least one of the keywords, e.g., [google OR yahoo]

For more information about advanced search go through the source:
http://www.bluemagnet.co.za/resources/The%20SEOs%20Guide%20to%20Advanced%20Search%20Operators.pdf

Go With Top Ranked SEO Companies For Online Business Success

Search engine optimization (SEO) is a very dynamic industry segment with a history of phase shifting and changes in the way things function and operate. People in search of SEO services would also need to be aware of the latest industry trends and tactics that demarcate the top ranked SEO companies from the more amateur ones.

As of now, there are a few SEO tactics sold online as viable methods despite their lack of value in the backdrop of the Google dictates and algorithms. It would be in your best interest to stay away from companies that take both the system and the clients for a ride. 

The seo companies you choose should be able to help you aim for page one the ethical way by optimizing content, media, website page, and links. Standard methods would involve using keywords, tags, and social media to bring up the site to page one.

Be wary of companies that promise to get you to page one for any keyword within weeks; the optimizations they achieve are never long lasting and might even get you penalized or banned. Google has been known to filter out spammers and SEO gamers in their updates. Their dubious tactics and backlink strategies can absolutely ruin a site SEO in the long run.

Opt for a company having up-to-date knowledge about the trends and movements in the industry as well as algorithm changes. Some of the top ranked seo companies would have references which you can contact as well as testimonials from real clients on their sites. The best companies would know about the latest trends and algorithm changes, and follow the seo and publishing guidelines.

A leading seo company would come up with a clear cut strategy which it would share with you. The strategy would ideally be backed by credible facts and information that you can easily understand. The best players in this domain would also be able to integrate social media to your seo campaigns and make your sites more visible.

Choose the services of SEO providers who are able to prove their worth with proper case studies; the information need be accompanied by Google Analytics reports that are reliable and cannot be manipulated at any cost.

The way you would be paying for their services needs to be transparent and well documented. Ultimately, you would need to get a return on your investment based on reports on “before” and “after” page traffic. The top ranked seo companies would keep up with algorithm updates, watch the trends in ranking, and take the necessary steps to deal with spam on your website.

Some of the top ranked seo companies that can do all this and more are listed below:

Netmark

Netmark.com is an interactive marketing agency that takes a scientific approach to internet strategies. Founded in late 2006, Netmark.com has gone...

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Higher Visibility

 

HigherVisibility is nationally recognized internet marketing agency that offers a full range of internet marketing services ranging from Search...

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ResultFirst

 

ResultFirst is a pioneering Pay- for- Performance SEO company that delivers guaranteed results. The company has over 8 years of experience in Search ……..

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1Seo.com

 

1SEO.com is a leading search engine optimization company in the Philadelphia, PA area that provides end-to-end solutions for clientele present...

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Geary LSF Group

 

For more than 12 years we’ve successfully achieved visibility for our clients using a core set of Internet marketing services including...

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180Fusion

 

180Fusion is run by a team of seasoned software and internet executives.   The company is headquartered in California, with regional...

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Lead To Conversion

 

Lead to Conversion works with emerging businesses to create and execute Search and Social Media Marketing campaigns to increase site traffic and...

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Perfect Search Media

 

WE CAUSE TRAFFIC! Perfect Search Media applies a data driven approach, developed through search engine marketing, to manage all traffic sources...

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Connelly Digital

 

Connelly Digital, a Division of Connelly Partners, is an award-winning agency specializing in Internet Marketing, Web Development, and Online...

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21^st Century Technologies

 

Our proven transformational software design and software development, web design and web development services, coupled with our enormously...

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Companies Listing Source : http://www.topseos.com/search-engine-marketing-companies/seo/

SEO Services Company Boosts Online Business Growth

Search engine optimization process is entirely based on obtaining website traffic generated due to natural human searches and it is directly proportional to numbers of online visitors landing on the pages of their business website. In return, it is helpful in improving rankings on popular search engines such as Yahoo!, Google, Bing, etc. This SEO process where traffic, rankings and improved listings are generated naturally is termed as organic or natural SEO.

A reliable SEO services company offer highly authentic white hat SEO techniques that bring large volume of traffic on the business website that ultimately results in increased sales and immense business growth. Basically, the optimization method is focused on the targeted set of keywords that are needed to be promoted in different ways like content optimization with particular set of keywords. All these processes are helpful in creating backlinks that support businesses to climb on top positions of natural listing in popular search engines.

White Hat SEO Techniques Throw Powerful Impact

•    When it comes to perform SEO on large websites having huge collection of products and services using authentic SEO techniques, these companies put efforts for offering quite easy techniques for managing data. For instance, if large data is needed to be optimized implementing search engine optimization methods then this data is indexed resulting in easy application of SEO services.

•    Some of the activities being performed in a SEO services company include email marketing, affiliate marketing, business listings, search engine sponsorship, classified ads, etc. These are the methods ensuring great return on investment on all optimization and internet marketing services.

•    Most importantly, a good SEO company focuses on bringing business website on top search rakings by promoting with the help of online reputation management, press release, social bookmarking submission, RSS feeds, forum posting, directory submission, article writing, distribution and submission for achieving organic SEO.

•    Search engine optimization activities are categorized into two main classes namely, off-page and on-page activities. They are helpful in generating backlinks increasing traffic on the website which concentrates on boosted sales.

With the growing advertising costs and increasing competition for top sponsored links, most of the online business websites try hard to reach on top of search engine rankings. As businesses grow depending upon the online promotion of the website, they are needed to have team of dedicated SEO professionals. Look for an effective SEO and reputation management company ready to offer you best suite of optimization services within affordable budget. Click here for more information.