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Monday, May 13, 2013

Fundamentals About Search Engine Optimization

Key Tips & Best Practices for SEO

The process of Search Engine Optimization (SEO) has gained popularity in recent years as a means to reach target audiences through improved web site positioning in search engines. However, few have an understanding of the SEO methods employed in order to produce such results. The following tips are some basic best practices to consider in optimizing your site for improved search engine performance.

Read more about the key tips of SEO by click the link http://hswsolutions.com/documents/seo-tips.pdf

SEO’s Complete Guide to Advanced Search

1.    What is Advanced Search?

Advanced search enables increased accuracy of search results by using additional syntax to focus the search. One or more search criteria or operators can be combined in order to tailor the results more specifically towards your needs. These operators allow you to find what you're looking for quickly and accurately. For Search Engine Optimizer’s (SEO’s), advanced search operators are essential if you want to ‘peek under the hood’ by doing a much deeper and more accurate web searches.

2. Advanced Search Operators

The following 4 search operators are widely known on most search engines and can be used to adjust search results to your current needs:

1.[-keyword] excludes the keyword from the search results, e.g., [loans -student] shows results for all types of loans except students' ones
2.[+keyword] allows for a forced keyword inclusion (especially useful for including stopwords), e.g., [seo +for]
3.["key phrase"] shows search results for the exact phrase, e.g., ["seo company"]
4.[keyword1 OR keyword2] shows results for at least one of the keywords, e.g., [google OR yahoo]

For more information about advanced search go through the source:
http://www.bluemagnet.co.za/resources/The%20SEOs%20Guide%20to%20Advanced%20Search%20Operators.pdf

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