The Best SEO Tools You Should Know About

If you are working on search engine optimization for your own business search engine optimization for or for a client’s website, you will need some best SEO tools. Free tools are the best alternative to use in place of paid SEO tools.

1. Open Site Explorer

Open Site Explorer one of the most popular backlink checking tools. Without an account, you are limited to running 3 reports per day. You can also check some additional information such as the link’s anchor text, Page Authority, and Domain Authority. Each report also includes summary information about the requested URL: its Page Authority, Domain Authority, number of linking root domains, and number of total links.

2. BuiltWith

BuiltWith provides information about the site’s server, frameworks, advertising, analytics, JavaScript libraries, and much, much more. You enter a website’s URL, and the tool essentially performs a technology X-ray.

3. Google PageSpeed

PageSpeed is a free online tool that tests a URL’s load performance. You enter a URL, and then, the tool presents a list of performance-based suggestions which are categorized into high, medium, and low priority items.

4. SpyOnWeb

SpyOnWeb identifies multiple sites that probably belong to the same owner. On the backend, the service clusters sites that share an IP address, Google AdSense ID, Google Analytics ID, Yahoo! Publisher Network ID, or Yandex.Direct ID. Then, when you query a website’s URL, the tool presents a list of sites that have been clustered together with that URL using the previously listed information.

5. Screaming Frog SEO Spider Tool

The Screaming Frog SEO Spider Tool is a free desktop application that allows you to crawl and analyze the pages on your website. The tool is free for the first 500 URI requests.

6. Xenu’s Link Sleuth

Xenu’s Link Sleuth is a free desktop application that checks for broken links on your website. The tool also displays page titles and meta descriptions, but its primary purpose in life is to quickly crawl a website and identify the status codes of the site’s links.

7. Google AdWords Keyword Tool

The AdWords Keyword Tool is one of the most popular free keyword tools available. The tool gives you three options for querying keywords: (1) input a list of keywords, (2) input a URL, which the tool scrapes to identify keywords, or (3) select from a predefined list of categories.

8. Google Webmaster Tools

Google is the most popular search engine in the world, and as a result, Google Webmaster Tools (GWT) is one of the most useful free SEO tools available because it gives you direct access to some of Google’s information about your site.

9. Google Analytics

Google Analytics is one of the most popular free analytics packages available. Once you create an account, you are asked to insert a few lines of JavaScript on your site. After that code is in place, you’ll be able to start monitoring your site’s traffic through the Google Analytics interface.

10. Copyscape

Copyscape is an online duplicate content detection tool that uses a free model. You simply enter a page’s URL, and the tool returns a list of pages that are duplicating the URL’s content. With a free account, the tool only displays the first ten results, and the tool only allows a certain number of monthly requests for any given site (this limit is irrespective of the IP submitting the request).

Reference link:http://www.webgnomes.org/blog/33-free-seo-tools/

What to Expect When Hiring a Professional SEO Services Company

Regardless of the rate at which technologies are progressing, there are always some limitations to every IT service, and obviously SEO is no exception. Widely scrutinized for the unethical means many companies resort to, ethical SEO is a completely different ball game. However, even if you select a company that uses only white hat techniques, it is important to keep your expectations realistic.

First of all, SEO is nothing supernatural and may take a fair while to start producing noticeable results. In fact, while there are many that claim “search engine optimization guaranteed”; it may take any SEO services company 3 to 4 months to deliver any notable increase in your website ranking; unless any black hat technique is used, which may eventually get your website blacklisted by Google and other search majors. Therefore, it is extremely important to ensure that the professional SEO services company you select doesn’t leverage any unethical methodologies.

Other important factors influencing the effectiveness of SEO:

-    Age of your website
-    Existing SEO strategy being followed
-    Quality and freshness of website content
-    Competition in your segment
-    Search volume of the targeted keywords
-    Quality of backlines
-    Scrips and programming used
-    Site loading time
-    Flash animations used

Now, if your website lacks on any of the above metrics, your SEO service provider will need access to your website to make the modifications required. Hence, it becomes all the more important to select a reliable professional SEO services company. Although you may opt to handle the administrative tasks by yourself, but it will defiantly mean more burden on you. So, rather than going the DIY way, look for a trusted provider with proven expertise in the search domain.

When signing up for SEO services, always start with a small set of targeted keywords to assess the competence of your provider. If the company is able to deliver sizeable results on the first set of keywords, you may get more keywords added to your SEO program. Here it is important for you to know that SEO companies often charge the optimization cost as per the competitiveness of the keywords. So, unless you are opting for a fixed payment plan, always clarify the optimization costs of the various keywords you target.

Whether you own a small retail business or a chain of multi-brand stores, leveraging SEO can certainly get you places, provided you choose a competent company. Therefore, always check the success stories of the professional SEO services company you select to do the job. Visit us www.resultfirst.com/ for more information.